Crunch
November 2014, London
Crunch

2013 Session(s) details

Scroll through the session details below to see what happened at Crunch 2013

Crunch

Time: 09:15 - 09:45 Title: Unlocking the power of data analytics Speaker(s): Darren Robertson, Data Communications Officer and Data Scientist, Action for Children
Identifying the analytical tools to unlock the full potential of data Maximising data quality and structure How and where is big data delivering th
  • Identifying the analytical tools to unlock the full potential of data
  • Maximising data quality and structure
  • How and where is big data delivering the most value? 
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Time: 10:00 - 10:30 Title: Data Science - Successful strategies to embrace fact-based decision making Speaker(s): Maciek Wasiak, Advanced Analytics Manager, O2
Identifying the ingredients to a successful data mining project Strategies for unlocking the full potential of data for project success Case study
  • Identifying the ingredients to a successful data mining project
  • Strategies for unlocking the full potential of data for project success
  • Case study examples and lessons to learn 
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Time: 11:00 - 11:30 Title: Can you integrate your customer data to deliver an integrated customer experience? Speaker(s): Holly Mander, Director of Consulting, Teradata eCircle
A recent Teradata eCircle study has found that, on average, more than seven different channels are being employed at any given time and that achievi

A recent Teradata eCircle study has found that, on average, more than seven different channels are being employed at any given time and that achieving multi-channel consistency and dealing with the deluge of data coming back from these channels is one of marketers’ top challenges.

  • In this session learn:
  • What common challenges marketers face to deliver an integrated customer experience, and what these mean for your organisation
  • How you can address these challenges to better profit from today's multi-channel reality
  • Which solutions successful marketers use to integrate data, teams and processes improving marketing performance and ROMI
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Time: 11:50 - 12:20 Title: Aligning web analytics to a strategy for maximising business goals Speaker(s): Suniel Curtis, Head of Web Analytics, Formerly of Lastminute.com
Assessing the relationship between the numbers and the ultimate impact of analysis Using analysis to facilitate positive business change Gaining bu
  • Assessing the relationship between the numbers and the ultimate impact of analysis
  • Using analysis to facilitate positive business change
  • Gaining buy-in from key stakeholders 
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Time: 13:10 - 13:40 Title: Isn’t data just for geeks? Speaker(s): Rob Hick, Founder & Chief Data Scientist, Bright North
In today’s digital world we’re all drowning in data. Data on sales, ad-effectiveness, channel optimisation, conversation funnels, web analytics...

In today’s digital world we’re all drowning in data. Data on sales, ad-effectiveness, channel optimisation, conversation funnels, web analytics...  you name it, we can measure it.  Making sense of all this data, finding patterns, using it to make quicker, faster, value-adding decisions requires loads of support from IT, a stats team and even then, it’s only geeks that can understand it. Right? Wrong?  We’ll tell you why things don’t need to be that way.

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Time: 14:00 - 14:30 Title: Marketing analytics to improve segmentation and optimise your business strategy Speaker(s): Bill Mansfield, Head of Market Insight & Analytics, Unum
Where does analytics fit in your larger business strategy? Improving segmentation and driving increased acquisition and retention? Lessons to learn
  • Where does analytics fit in your larger business strategy?
  • Improving segmentation and driving increased acquisition and retention?
  • Lessons to learn
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Time: 14:50 - 15:20 Title: Integrating Multiple Data Silos Across Your Business to Maximise Understanding Speaker(s): Alan Grogan, Director of Analytics, The Royal Bank of Scotland
Integrating transactional data across multiple departments to to gain a 360° customer view The role that tracking and reporting should play to crea
  • Integrating transactional data across multiple departments to to gain a 360° customer view
  • The role that tracking and reporting should play to create updated, customised data
  • Using this information to enhance personalisation and automation approaches   
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Time: 15:50 - 16:20 Title: How can marketers use data and analytics to help them do their job better? Speaker(s): Mark Howland, Head of Advanced Analytics Team, Aimia (Nectar)
Creating a customer focused product range Improving customer acquisition Understanding customers through combining market research and behavioural
  • Creating a customer focused product range
  • Improving customer acquisition
  • Understanding customers through combining market research and behavioural data
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Time: 16:20 - 17:00 Title: Panel discussion: ‘personalisation v privacy – what’s the best route forward?’ Speaker(s): Peter Briffett, Managing Director UK & Ireland, LivingSocial Julie Dixon, Head of Marketing Services, Transport for London Steve Forde, Head of Viewer Relationship Management, Channel 4 Skip Fidura, Client Services Director, dotMailer & Chairman of the Email Marketing Council, DMA
In this highly interactive session, hear first hand how some of the leading digital strategists are positioning themselves in the personalization/priv

In this highly interactive session, hear first hand how some of the leading digital strategists are positioning themselves in the personalization/privacy debate. 

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Teradata
"It’s been a great day, some excellent speakers, really nice venue and really well organised."
Robert Yardy, Marketing Manager, MMT Digital
Great talk from Russell Davies of @gdsteam "We are the Government!" #FoM13 #Punch13
@rebeccabusiness
Looking forward to a busy day - learning latest marketing trends! #Funnel13
@laura_mwhite
@Kickflipx team is having a fabulous time at #Punch13 so far! Excited about what's coming next #FoM13
@kickflipx
Data geeks are in da' house. #Crunch13 #FoM13 (@TrumanBrewery w/ @ian_pollard)
@jimhaysom
At #Funnel13 seeing how others are increasing sales leads by use of technology #salesforce #marketo #eloqua #marketingautomation
@sfdchacker
Love a nice waterfall chart when showing analytics #FoM13 #Crunch13 Don't let the Finance Dept be the only people in org to knock these out!
@jimhaysom
"Today's take from #FoM13 back to basics, good foundations, customers not channel, board buy-in, storytelling, journey, the job is never done."
@CaplinChaos
"It’s really been a buzzy, busy day and it’s been great to just soak up a lot of knowledge."
Ed Percival, Head of Marketing and Communication, Landmark Trust
Success of #Analytics is not the numbers, but how analysis is presented & how analysts and marketers interact #FoM13 #Crunch13 #goodtotalk
@jimhaysom
Looking forward to #Crunch13 tomorrow - really interesting agenda.
@oi_rambo
@FestofMarketing Today is a meeting of the technological and creative minds, let's see how it goes #Crunch13 #Punch13 #FoM1
@roidna
"Punch and Crunch has been really interesting, a more relaxed atmosphere than a lot of conferences. It feels creative, conversations are relaxed and not sales-y at all."
Stephen Partridge, Sitecore
"Really useful, some really good speakers, not sales-y - just important industry information."
Vanessa Ball, Digital Marketing Manager, The Color Company
"The Festival crystallises a lot of the things...it really brings to the fore the primary, key issues and confirms things you already believed, which is reassuring."
Simon Hodges, Marketing Director at Letraset UK Ltd
"The Festival has given me a really good snapshot of the state of the industry…it’s a real coming together, you get to hear from lots of high profile marketers."
Simon Hodges, Marketing Director at Letraset UK Ltd
Looking forward to #Funnel13 and meeting friends and clients committed to #b2b excellence.
@brightbull
"I have to say, just generally, it has just been the calibre of the crowd that are here. There are so many impressive badges, names and companies, not just for publishers but for brands too."
Andrew Davies, Director, idio Ltd
Time to increase the marketing knowledge! #FoM13 #festivalofmarketing #dayoflearning #Funnel13
@angelanyman
"It’s been great to see and compare all the major players in the marketing automation industry here at Funnel today."
Luwito Tardia, Web Conversion Strategist, Firebrand Training
At Punch/Crunch at the Festival of Marketing feeding the inner geek! #DataGeek #Geek #FoM13 #Crunch13
@mrs_nvidad
Must say #Funnel13 was really good today. Learnt lots, more acronyms to share, great speakers, decent coffee & WiFi! Bring on #Jump13 #FoM13
@jimhaysom
"Anyone looking to mingle with some really impressive names and people I would say 'definitely come to the Festival of Marketing', it has been really rewarding."
Andrew Davies, Director, idio Ltd
At #Funnel13 to listen and learn.
@willmcinnes
"My day at Funnel has been really amazing, I’ve learnt some things that I can take back to my company and implement."
Verity Brain, Marketing Manager, Procserve
"Punch helped expand my knowledge from new ways of thinking in terms of creativity…to engaging people’s reaction, that's really interesting."
Olivia Brown, Content Marketing Executive, Sleek Make Up
"I'd definitely recommend it to my colleagues...if you don’t come to these events you're going to be left behind, your thinking will be tired and outdated."
Simon Brighty, Senior Marketing Executive, AON UK
"It’s been a really good blend to have Punch and Crunch together, it gives you a really good insight to marketing moving forward."
Lee Radburn, Business Development Manager, AT Internet
"Presentations were nice, short and lots of bumping into each other time, I liked the format, definitely come again!"
Ed Percival, Head of Marketing and Communication, Landmark Trust
"It was my first time at Jump today. It was busy, engaging and the sessions were very interesting. Would definitely recommend this to my colleagues and come again!"
Anthony Malone, Head of Email, Rentalcars.com
At Punch/Crunch at the Festival of Marketing feeding the inner geek! #DataGeek #Geek #FoM13 #Crunch13
@mrs_nvidad
"At #Funnel13 listening to @philipmart1n talk about their B2B in-bound strategy - #FoM13 is a bit like Glastonbury for marketeers..."
@greenwellys
"The Festival of Marketing is an important event for us to have in the UK, it’s a 34 billion industry that deserves an event that celebrates all that’s good about marketing, media and advertising."
Charlie Salter, COO, Econsultancy
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