Programme

Agenda at a glance

Day One 10.30 - 11.00 Strategy
Case study
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Speaker: Kenny Jacobs Chief Marketing Officer Ryanair

Ryanair is a strong brand. But it hasn't always been known for focusing on customer experience and digital channels. Nor did it even have a CMO until this year when Kenny was appointed, coming with impressive marketing credentials with previous roles at Moneysupermarket, Tesco, Metro Cash and Carry, Accenture and Procter & Gamble.

Since his appointment Kenny has embarked on the airline’s biggest marketing push to date, tripling its annual marketing spend, and going on a digital marketing hiring spree, where he is looking to take on data scientists, search, analytics, and content roles. Ryanair is now a 'brand that listens' says Jacobs.

So what prompted these moves and this change of direction? What are Ryanair now focusing on and how are they prioritising? What skills and resources are needed to make this shift? Come and hear from Kenny about the journey Ryanair themselves are on. 

Day One 10.30 - 11.00 Customer Experience
Case study
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Speaker: Clive Grinyer Customer Experience Director Barclays

Clive Grinyer has a history in design, from Cisco to the Design Council. As Customer Experience Director at Barclays he considers himself an evangelist for the customer inside the corporate environment.

Clive will present what he has learned about redesigning organisations around customer experience in such a demanding sector.

How does a bank ensure its brand is delivered on at each customer touchpoint?

Day One 10.30 - 11.00 Multichannel
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Speaker: Martijn Visser Technical Digital Intelligence Specialist ING

Digital Innovation in Banking: How ING are using omni-channel data to enhance marketing agility. 

Day One 10.30 - 11.00 Brand & Creative
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Speaker: Robert Durkin CEO FusePump

We’d bet that you don’t know the half of what can be done using product data. Robert Durkin, CEO of FusePump, will highlight examples of just how innovative and creative you can be. From using the information you publish on your website, to gaining market intelligence, data can become a creative asset and deliver a competitive edge – helping to shape your brand identity.

Day One 10.30 - 11.00 Data & Analytics
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Representative

from

Tealium

Representative

from

Tealium

In this presentation Mark Wood of Tealium details the role tag management solutions now play in effective digital marketing strategies.  Ben Stephenson of Avis then discusses how a TMS has added value to digital marketing operations at global car rental company, Avis Budget Group.

Day One 10.30 - 11.00 Social
Inspiration Session
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Speaker: Lars Silberbauer Global Head of Social Media Lego

Lars is Head of Global Social Media at LEGO and manages the brand's social media strategy and execution. LEGO is doing brilliant things across the key social platforms, including Vine, Instagram, YouTube, Twitter and Facebook, and Lars will share insights about what works, and what doesn't. As well as using the big their party social platforms, LEGO has one of its own - 'LEGO Ideas' - and has one of a handful of brands to make the most of crowdsourcing and audience feedback. Lars is also well placed to discuss the evolution of media (paid, owned, rented, earned) and the emergence of real-time marketing.

Day One 10.30 - 11.00 Content
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Speaker: Melissa Goidel Chief Revenue Officer Refinery29

Coming soon...

Day One 10.30 - 11.00 Insight
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Speaker: Lorna Hawtin Disruption Director TBWA

The IPA Effectiveness Awards now in their 34th year are the world’s most rigorous competition for proving the payback on marketing communications. Lorna Hawtin, the convenor of judges for this year’s awards will share some of the key insights and trends from these seminal papers through the lens of the storyteller.   

Including Come-back Kings - brands which have revived their fortunes through clever insight and creative marketing communication; Pied Pipers - shifting behavioural patterns by leading the way; Trojan horses - carving out new opportunities for brands; and the Rebel's Return - how to revive the fortunes of the original category re-inventor. Drawing on case examples including easyJet, BHF, London 2012, First Direct, Renault, Foster’s and Mercedes-Benz.

Day One 10.30 - 11.00 Personalisation
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Speaker: Tom Daniell Group Digital & Personalised Marketing Director Tesco

Not many people have personalisation in their job title. But Tom does. As Group Digital & Personalised Marketing Director for Tesco he is responsible for setting and delivering the multichannel marketing vision for Tesco and personalisation features strongly in that. Tom has a lot of experience from some of the pioneers of digital including lastminute.com and Travelocity and has deep expertise in digital disciplines. But at Tesco his role is much broader and the opportunity, particularly around personalisation across channels, is huge. 

What makes Tesco a particularly interesting brand for a session on personalisation, apart from the scale at which they operate and some of the things they have already delivered, is that they own data specialists dunnhumby. dunnhumby are pioneers in using data and science to gain unique insights into customers and using that intelligence to personalise their experiences across channels to drive value. 

Tom works closely with dunnhumby so is in an enviable position not only of being able to put personalisation into practice now but also to get one of the best possible views of what is possible with personalisation and where its future lies.  

Day One 10.30 - 11.00 B2B
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Speaker: Representative from Oracle

Today’s modern marketers are part of an exciting industry transformation. Technology has advanced the way marketers reach out and engage with potential buyers. As marketing evolved from catchy jingles and clever slogans to the digital age where metrics and measurement are prioritised, the concept of the modern marketer has arrived. But what is modern marketing? Join this presentation to learn how we started our journey and the challenges we faced on the way

Day One 11.30 - 12.00 Strategy
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Speaker: Richard Gibson Director of Client Services, Northern Europe Return Path

Today’s email subscriber is more fatigued and more selective than ever. As a marketer, it’s up to you to create memorable and personalised experiences for your audiences that stand out from the crowd, keep subscribers engaged, and win-back those that have become inactive. That’s a lot to think about. So what does a high-performing email win-back programme look like? And how should email marketers go about creating one?

During this session, Richard will present the latest Return Path research on the effectiveness of win-back campaigns, highlighting tactics that work, and those that don’t, by showing the anatomy of win-back campaigns that actually re-engage inactive subscribers.

Day One 11.30 - 12.00 Customer Experience
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Speaker: Tom Bailey Director of New Business Teradata

Your customers have stories as varied and unique as they are. What would you do if you knewTM you could listen—really listen—to those stories and send each customer the right message at the right time via the right channel... every time? Companies using data insights to more effectively communicate with their customers on an individual level are seeing their ROMI soar. In this session, Tom Bailey will be sharing real-life success stories so you can gain insight in to how you can create an unprecedented customer experience and more powerful campaigns with data-driven marketing and relevant, real-time insights.

Attend this session to hear exclusive results from our brand new research ‘Enterprise Priorities in Digital Marketing’. Based on a global survey of more than 400 senior marketers, Econsultancy and Teradata explore how to create a customer-centric environment in today’s digital landscape.

Day One 11.30 - 12.00 Multichannel
Inspiration Session
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Ruth Mortimer

Editor

Marketing Week

Ben Carter

Marketing Director

Notonthehighstreet

Emma Woods

Group Marketing Director

Merlin Entertainments

The calibre of entries for this year’s Engage Awards was truly amazing and the case studies show brands repeatedly and successfully getting to grips with new technologies in the digital world.  Hear from the award Judges who had the job of awarding marks and choosing the winners on the campaigns which truly shone.

Day One 11.30 - 12.00 Brand & Creative
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Speaker: Stephan Shakespeare CEO & Co-Founder YouGov

Who should I target? What sparks their interest? How can I optimise my media planning? Stephan will use brand case studies to take us on a journey through how connected data can make every aspect of the creative process from idea through to placement more successful than ever before.

Day One 11.30 - 12.00 Data & Analytics
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Speaker: Aleyda Solis International SEO Consultant Orainti

Learn about the criteria, tools and process to identify your multi-device organic search audience behaviour, and your site current multi-device performance and potential, in order to establish the best SEO strategy to leverage the opportunity to optimize and connect with them, maximizing your SEO process ROI.  

Day One 11.30 - 12.00 Social
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Speaker: Jeremy Waite Head of Digital Strategy Salesforce Marketing Cloud

Why do 70% of the world's top marketers believe that the industry has changed more in the last 2 years than the last 50? 
This fast-paced session with Jeremy Waite will explain the myths behind big data and how marketers can compete with 7 second attention spans.

Day One 11.30 - 12.00 Content
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Speaker: Catherine Toole CEO Sticky Content

If you’re going to do content marketing well, you really need to find your editorial niche. That one thing you can sing about, that really resonates with your audience. 

In the case of American popstrel Taylor Swift, her chosen content niche of sharing embarrassing dating stories has seen her soar to #3 in the Forbes music rich list. And surprising though it might seem, you can apply a very similar technique to marketing B2B financial services. 

So if you’re curious as to what will.i.am has to teach us about content curation or how Calvin Harris could inspire your content plan, don’t miss this one-off gig from Econsultancy’s content strategy trainer and Sticky Content chairman Catherine Toole.

Day One 11.30 - 12.00 Insight
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Speaker: Elinor Bateman Head of the Brand, Services & Strategy Hub, ITV Research & Planning Team ITV

Everyone has an opinion on TV, however sitting in a viewing facility or strangers living room may not always be the most accurate or efficient way of capturing the voices of our audience. With research partner YouGov ITV have developed 'Industrial Qual'. This innovation in dial testing overcomes the research effects of traditional methods and can be deployed at every stage of the creative process. The methodology collects feedback at scale and in detail and coupled with the expertise of a researcher deliver substantial actionable insight. In this session we will share case studies using this innovation from programme development, creative testing and live programme feedback.

Day One 11.30 - 12.00 Personalisation
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Speaker: Kestrel Lemen Marketing Strategist Bronto
Not On The High Street worked with Bronto Software to implement a CRM segmentation strategy that has improved engagement rates and reactivated  inactive contacts. In this session, attendees will learn:
  • Tactics to implement a segmentation strategy to market to shoppers during key holidays  
  • How to use opens and other email analytics to target and regain attention from unengaged subscriber segments
  • How to use click and open behavior to create a custom welcome journey.
Day One 11.30 - 12.00 B2B
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Speaker: Simon Carter Executive Director of Marketing, UK & Ireland Fujitsu

Winning organisations are embracing the changing face of B2B marketing and rally to define their strategic vision for B2B sales and marketing activity. Hear from one such organisation – Fujitsu – where Executive Director of Marketing, Simon Carter, will talk about the changing face of B2B marketing. With a background in some of the country’s largest brands, Simon will take you through how B2B marketing is catching up with B2C, will share his insights on why successful B2B businesses need a CMO at their board table, and will explain why B2B marketing is so much more than simply supporting the sales team with some pretty collateral and arranging trade events for the sales team to meet up with their industry mates.

Day One 12.30 - 13.00 Strategy
Case study
Inspiration Session
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Speaker: Ian Ewart Managing Director - Product, Services & Marketing Coutts

How does marketing leadership differ from leadership in other areas of the business? What other profession means that you can not only change the way your customers experience you, but you can change the way the company evolves its strategy and product / service….. Join Ian Ewart, Head of Products, Services & Marketingat Coutts  to debate the localised leadership challenges facing marketers, including… Becoming a digital native, in a world lead by non-digital natives…., Less admin, more vision, Thriving in an environment of constant transformation.

Day One 12.30 - 13.00 Customer Experience
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Speaker: Peter Abraham Executive Vice President EMEA & APAC Econsultancy

Econsultancy EVP Peter Abraham looks at 'The changing nature of the customer experience'. We'll cover what it really means to put the customer at the heart of a business? How do we deliver better experiences, where do we start? How important are people vs technology? and then in an attempt to look ahead, what challenges are we going to face that may not currently be obvious to us? The presentation should help marketers to benchmark their own approach to customer experience and provide food for further thought in their own businesses. 

Day One 12.30 - 13.00 Multichannel
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Dan Michelson

Head of Digital Capability - Direct Marketing

O2

Adit Abhyankar

Executive Director

Visual IQ

Marketing attribution offers a way to quantify influences and synergies across channels, strategies and tactics, as well as identify specific changes that can be made to your marketing mix to dramatically increase the performance of your entire marketing ecosystem. Dan Michelson, Head of Digital Capability-Direct Marketing at O2, along with Adit Abhyankar, Executive Director of marketing attribution provider Visual IQ, will discuss the following topics regarding their marketing attribution engagement: O2’s marketing analytics goals, Selection criteria for picking attribution partner, Implementing attribution, Insights, optimizations & results

Day One 12.30 - 13.00 Brand & Creative
Inspiration Session
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Patrick Burgoyne

Editor

Creative Review

Rufus Radcliffe

Group Marketing and Research Director

ITV

Creative Review presents The ITV re-brand story - Last year, ITV launched their biggest re-brand in over 12 years.  Aiming to create a consistent identity across everything they do, ITV have positioned themselves as a brand rooted at the heart of popular culture.  Hear from ITV's Group Director of Marketing & Research, Rufus Radcliffe on the journey they took to creating a brand identity spanning 5 channels and a host of off-air digital environments.

Day One 12.30 - 13.00 Data & Analytics
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Speaker: Andy Walker UK MD Innometrics

Ask an IT Manager from the 1990s about single customer view and they will tell you it's 20 years old. 

Innometrics presents newly released research in conjunction with eConsultancy, exploring the renaissance of the single customer view in today's digital landscape.

Day One 12.30 - 13.00 Social
Case study
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Speaker: Karlijn Vogel-Meijer Social Media Manager KLM Royal Dutch Airlines

KLM is ahead of the curve with regards to social media. Where many brands continue to use social as a predominantly broadcast channel, KLM uses social platforms like Twitter to listen and respond to customer queries. It has 100+ dedicated staff to assist customers, 24 hours a day, and aims to respond to all questions with one hour, with help provided within a day. Mirjam will provide an overview of how KLM is going about this.

Day One 12.30 - 13.00 Content
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Patrick Burgoyne

Editor

Creative Review

Will Guyatt

Communications Manager

Instagram

As the rate of information sharing rapidly continues to increase, visual content marketing is vital to providing customers with a reason to engage with your brand. So how do you make your visual content more memorable and shareable? Hear from Instagram on key principles to follow to make your visual content emotive, appealing and ultimately expand your audience reach.

Day One 12.30 - 13.00 Insight
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Speaker: Ajaz Ahmed CEO & Co-Founder AKQA

Ajaz Ahmed, bestselling co-­author of Velocity and the founder of AKQA, shares his inspirations and extraordinary stories of enduring leadership. Drawing on insights from business legends, present and past, Ajaz shares the characteristics and ideas from organisations that put no constraints on progress. These behaviours include: 'Democratise', 'Uncomplicate', 'Revolutionise' and 'Build a Creative Conveyer Belt'.

Day One 12.30 - 13.00 Personalisation
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Stephen Eggleston

Director of Client Service and Strategy

Qubit

Matthew Gratze

Head of eCommerce

Ann Summers

We now live in a Google, Facebook and Apple generation where customers expect a seamless online experience. Pure-play companies like Amazon, Booking.com, AirBnB, and Uber have been given a head start with technology built from the ground up. Now it is time for the established multi-channel players to fight back and turn traditional assets, such as store fronts, into competitive advantages.  

In this presentation, Qubit Director of Client Service and Strategy, Stephen Eggleston, teams up with Ann Summer's Head of eCommerce, Matthew Gratze, to explain the practical steps needed to deliver personalisation in real-time. From data collection, to finding insights, and having the right team behind you, we offer first hand case studies of how to get the most of your conversion optimisation strategy. Expect a highly visual presentation peppered with research, video, and practical inspiration for immediate use in your business.

Day One 12.30 - 13.00 B2B
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Speaker: Representative from Marketo

Coming soon...

Day One 14.00 - 14.30 Strategy
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Speaker: Matt Candy European Leader for Interactive Experience Practice IBM

“The last, best experience that anyone has anywhere becomes 
the minimum expectation for the experiences they want everywhere."

 Creating these human experiences constantly, requires a different way of thinking. It’s no longer about creating singular innovations that surprise and delight your customer, it’s about creating a culture and an environment where you can be constantly innovating. It’s about moving at the speed of expectation.

Day One 14.00 - 14.30 Customer Experience
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Speaker: Jamie Brighton Strategic Marketing Manager EMEA Adobe

You need your customers more than they need you. In today’s digital world, customers expect efficient, consistent, and differentiated experiences delivered across multiple touch points. This session will demonstrate how leading organisations are understanding customer needs and preferences and ensuring that every experience is relevant and unique. 

Learn how to :
- Graduate from siloed channel marketing to orchestrated and automated customer journeys
- Embrace opportunities for highly contextual and personally relevant engagement 
- Enable productivity gains with end-to-end campaign management from design and execution to analysis and optimisation

Day One 14.00 - 14.30 Multichannel
Case study
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Speaker: Lisa Bridgett Global Director of Sales and Marketing Net a Porter

For a brand well known for being an online powerhouse, does it seem strange that they would launch a magazine in the midst of the digital heights? Find out why this is all part of the grand plan for this high-end online fashion retailer.

Day One 14.00 - 14.30 Brand & Creative
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Jon Gledstone

Creative Director

Mr. President

James Cannings

Founder

MMT Digital

(WARNING: this presentation will make you thirsty!) Late last year BACARDÍ launched their “Untameable Since 1862” marketing campaign. The motivation and subsequent content of this campaign was focused on communicating BACARDÍ’s rich heritage and amazing story whilst also displaying their products. It was imperative that their new website was full of engaging content that would encourage visitors to interact with the site. We will discuss how we built and designed the website to achieve BACARDÍ business objectives and make every site visit rewarding for BACARDÍ’s target audience – which includes some truly delicious cocktail recipes!

Day One 14.00 - 14.30 Data & Analytics
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Speaker: Linus Gregoriadis Research Director Econsultancy

Econsultancy Research Director Linus Gregoriadis looks at how companies are using analytics to help meet their financial goals. The talk will examine how digital marketers and ecommerce professionals can look beyond the industry jargon in their quest to adopt a successful approach to data-driven decision-making within their organisations. The presentation will also help marketers to benchmark the make-up of their analytics and data teams, and see how their investment plans compare to others. 

Day One 14.00 - 14.30 Social
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What do effective marketers understand about their customers and how do different metrics affect your marketing programmes? Understand what goes into creating a world-class customer profile and what actionable insight looks like in the connected world.

During this session we will explore how to put the customer at the heart of your business strategy through insightful and intelligent profiling, which can then be harnessed to increase the relevance and engagement of your cross-channel marketing campaigns.

Day One 14.00 - 14.30 Content
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Speaker: Edward Barrow CEO & Co-Founder Idio

We are in the Age of Relevance. Content marketing is more than a buzzword: it can be your best salesperson, and a source of detailed customer insight. Edward and Jonathan will discuss the future of data-driven content marketing, demonstrating a truly multi-channel approach that delivers real business value.

Day One 14.00 - 14.30 Insight
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Speaker: Lewis Lenssen Commercial Director Rakuten Attribution

Some marketing channels tend to polarize opinion. Often these views on whether a channel ‘works’ or not are based on long-held suspicions and gut feeling, with little effective analysis of the data.

In a world where channels are often viewed in black and white, accurate measurement is the level-headed arbiter of what ‘working’ really means for each business.

In this presentation on “Measuring the Marmite Media”, Lewis Lenssen will demonstrate the importance of measurement to uncover the true contribution of each channel, and how this insight can be used not only better manage channels, but also to revolutionise the commercial model on which media is bought and sold; placing the power firmly in the hands of the buyer.

Day One 14.00 - 14.30 Personalisation
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Speaker: Jeremy Tester Director of Brand Strategy Sky Media, BSkyB

From Sky+ to HD TV to on demand viewing, Sky has always been at the forefront of technological innovation. This commitment innovation also extends to the opportunities Sky Media offers marketers. Chief among these innovative new services is Sky AdSmart, the service launched by Sky at the beginning of the year that tailors what is shown in live TV ad breaks according to a household’s profile and location. In this session, Sky Media’s Deputy Managing Director Jeremy Tester will explain why Sky believes that this kind of innovation - especially when coupled with the insights delivered by 10.7 million Sky households - holds the key to the continued growth of the TV advertising market.

Day One 14.00 - 14.30 B2B
Inspiration Session
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Speaker: Jennifer Cherrington-Mowat Global Head of IT (marketing & ecommerce) RS Components

It is often assumed that B2B is 'behind' B2C when it comes to progressive marketing and use of digital. But increasingly we see that B2C can learn from B2B. In areas like content marketing, marketing automation, multichannel experiences, personalisation and data there are some very impressive things going on in B2B. 

And RS Components is one of those impressive B2B organisations. They are only company ever to win two of Econsultancy's The Digitals Awards in the same year - in competition with the likes of Coca-Cola, Nike and P&G. So how have they achieved this? How has their digital transformation journey played out and what is on their roadmap for further marketing and business transformation?

Jennifer herself is impressive for many reasons. She has worked at (even, run) eBay, Yahoo! and Amazon in Europe. She's had very senior digital and ecommerce roles at BT and Mothercare. And her current job title ("Global Head of IT (Marketing / eCommerce)") points to the combining of marketing and IT that is talked about so often. Who better to given an insight into where marketing is going in a B2B organisation?

Day One 15.00 - 15.30 Strategy
Case study
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What does the year ahead hold for the marketing industry and the people in it? This year the Marketing Society launched a 24 hour conversation across five continents featuring fifty business leaders, asking them what they believed to be the key challenges and opportunities in marketing to be. Hear what came out of this conversation and understand how marketers today should be preparing to meet the challenges that 2015 holds. 

Day One 15.00 - 15.30 Customer Experience
Inspiration Session
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Martin Firrell

Managing Partner

Industrial Clairvoyant

William Maughan

Managing Partner

Industrial Clairvoyant

 Drawing on their experiences with clients including John Lewis, Virgin, Waitrose, BT, Tesco and Hotel Missoni, Firrell & Maughan share priceless insights into how to punch customers in the face, and not only get away with it, but have them thank you for the privilege with increased loyalty and spend.

Day One 15.00 - 15.30 Multichannel
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Ellen Valentine

Strategic Marketing Evangelist

Silverpop

Loren McDonald

VP Industry Relations

Silverpop

Contrary to popular reports, email is not dead; but it is changing.  In this session, Valentine will highlight the move smart marketers are making from batch and blast static email to behavior-driven integrated marketing initiatives.  She’ll share case studies from that illustrate how transformed marketing initiatives are delivering amazing customer experiences including on-the-go mobile/smartphone marketing.  She’ll also share how integrating social media channels like Facebook, Twitter and Foursquare with established marketing channels can drive more engagement and smarter marketing.  She will also highlight how to get more done using automation techniques to allow your marketing efforts to continue run without your continuous manual effort.

Day One 15.00 - 15.30 Brand & Creative
Case study
Inspiration Session
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Speaker: Harry Dromey Mischief Champion PaddyPower

PaddyPower are a classic example of how marketing is changing beyond all recognition. PaddyPower's controversial world cup rainforest stunt ran with the aim of making them the most talked about brand in the UK & Ireland. And it worked. Harry dromey, PaddyPower's Mischief Champion will talk about some of the most controversial marketing campaigns run by the brand looking at the business reasons for doing it and how stakeholders are managed when proposing to execute controversial ideas. Harry will also share his wisdom on the ingredients needed for a weapons-grade idea and how to ensure seamless interaction between editorial, social, paid for media and PR.

Day One 15.00 - 15.30 Data & Analytics
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Speaker: Scott Lutter VP International Avention

With more than 90% of the entire world’s data created in the last two years alone, how do you find meaning amongst all the information available? Marketers should be able to sift through, understand and gather intelligence to identify business opportunities, risks and business signals, in order to profile ideal prospects. Scott will explain how hyper-segmentation can help dig deeper for more relevant messaging and targeted prospecting by strategically leveraging the ocean of information available in the age of Big Data. 

Day One 15.00 - 15.30 Social
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Speaker: Meghan Falter Solutions Consultant Adobe

Meghan Falter, a Solutions Consultant at Adobe, looks into her crystal ball for 2015 to predict the industry trends and platform changes that will matter most to marketers in 2015. Featuring some real world examples of companies that are ahead of the curve, this session will include practical tips for planning and budgeting for next year. And, in the spirit of honesty, we’ll also review the glory and shame of last year’s predictions. 

Day One 15.00 - 15.30 Content
Case study
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Speaker: Jason Boswell General Manager, Digital The Goodwood Group

At this year's Goodwood Festival of Speed the organisers wanted to amplify fan engagement from inside the four day event to the global audience, using real-time storytelling tools plugged into social media. Jason will explain how the team compiled and curated the right kind of content to lower cost per engagement with fans, to improve the overall experience for attendees and sponsors.

Day One 15.00 - 15.30 Insight
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Ruth Mortimer

Editor

Marketing Week

Adam Mack

Chief Strategy Officer

Weber Shandwick EMEA

Gabriela Lungu

Chief Creative Officer

Weber Shandwick UK & EMEA

Marketing Week and Weber Shandwick talk through the findings of their exclusive research project with the UK's most senior marketers. What are their priorities? We offer a valuable insight into how best to promote creativity whilst tackling strategy, technology, budgets and agency relationships. Don't miss this session on benchmarking your progress against the challenges of today.

Day One 15.00 - 15.30 Personalisation
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The rise of personalisation means that in 2015, brands will be able to utilise data in such a sophisticated that they will be one step closer to creating the perfect marketing mix. Hear about the endless opportunities for online and offline personalisation and how you can use insights to make clear decisions that reap true ROI.

Day One 15.00 - 15.30 B2B
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Speaker: Gerry McCusker Managing Director Dog Digital

In today's world there is a continual pressure on marketing activities to deliver a return on investment.  John Wanamaker’s quip, “Half the money I spend on advertising is wasted; the trouble is I don't know which half,” is increasingly resolved by digital comms. Similarly, multi-disciplinary marketing strategies are now – as they should be – being dovetailed into sales strategies, and given smart objectives.

Dog has grown from digital beginnings with an ethos of not accepting the norm, and challenging briefs and clients to deliver a measurable result.  A result that can be based on a variation of calls to action.  Gerry will illustrate how an unrestricted approach to thinking and activation - blended with relentless tenacity - has delivered success.  Hopefully this will give you some key nuggets to enlighten your own thinking and energise your team’s marketing strategies.

Day One 16.00 - 16.30 Strategy
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Jill Brittlebank

Cross-Channel Performance Leader

eBay Enterprise

Stuart Hayhurst

Head of Digital Operations & Self Service

British Gas

The path that British Gas has embarked on towards digital relevance and what this means to the future of digital marketing. Meeting today’s challenges to address the omnipresent consumer, at any time through any device.

Day One 16.00 - 16.30 Customer Experience
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Speaker: Cassie Lancellotti-Young VP Data Optimisation and Analytics Sailthru
The proliferation of data has presented marketers with unrivaled opportunities and big challenges. Today's customer is always addressable, browsing on multiple devices, online, offline and are creating massive amounts of data about their preferences and interests in the process. The new marketing mantra is customer-centric personalisation and today's leading commerce brands are using leapfrog technologies to achieve a competitive edge, create brand loyalty and drive higher revenues.    Join Cassie Lancellotti-Young, VP of Data Optimisation and Analytics at Sailthru, the only consumer interest-based automated personalisation platform, as she discusses this new era in how brands communicate with their individual customers to give them what they want, when they want it, and how they want it.  Learn how to transform revenue generation through personalisation and why the C-level must consider the strategic importance of such leapfrog technology. 
Day One 16.00 - 16.30 Multichannel
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Kim Barlow

Senior Strategic Consultant

Oracle Marketing Cloud

Chrissie Heaver

Email Specialist

B&Q

Creative innovation is a vital ingredient of digital marketing, helping to enhance communication and boost engagement. We’ll explore the most popular techniques used today and showcase the very latest innovation for mobile devices. Be inspired and lean how our pioneering ‘next generation’ kinetic email approach can open up new creative and interactive possibilities. Hear from B&Q and how they have embraced this kinetic approach to engage with their growing mobile audience.

Day One 16.00 - 16.30 Brand & Creative
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Amy Willerton

Model, Actress & Presenter

Rafael McDonnell

CAA Music Partnerships

Creative Artists Agency UK LTD

Tulisa

Singer

Join us for an interview with Tulisa and Amy Willerton on the challenges celebrities face in staying relevant.  Hear from two of the most well known celebrities in the UK today on what it truly takes to protect your brand in today's real-time environment.

Day One 16.00 - 16.30 Data & Analytics
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Sammy Austin

Performance Media Manager - Real Time Bidding

MoneySupermarket

Bonnie Jackson

Digital Display, Partnerships & Retargeting campaigns

B&Q

Elizabeth Hodson

Media Manager

Heineken

Programmatic Buying and Real Time Advertising is one of the biggest issues for advertisers. Gaining sufficient information to make a decision on whether to use an agency trading desk, a specialist or independent trading desk, or going it alone in-house. Advertisers are looking for more transparency from their partners in an increasingly complex value chain. Advertisers are reluctant to hand over their first party data to partners and are tightening up their contracts to ensure that they retain accessibility and ownership of data. Panellists will discuss the pros and cons of Programmatic, using practical insight from their own experiences.

Day One 16.00 - 16.30 Social
Case study
Inspiration Session
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Speaker: Philip Byrne Creative Director BuzzFeed

How do we find relevancy? What makes people share? What can the world’s most tuned-in brands learn from Tommy Cooper?

Philly Byrne, creative director of BuzzFeed UK, is our guide on a light-speed tour from the infancy of the net to the future of content, sharing truths and insights from behind the doors of BuzzFeed along the way.

Day One 16.00 - 16.30 Content
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Speaker: Glen Conybeare Chief Commercial Officer Stickyeyes

In 1996, Bill Gates published his famous ‘content is king’ essay predicting the rise in importance of content marketing. Fast forward nearly 20 years and, whilst there is no disputing the power of content to attract and retain customers, it’s become more challenging than ever to ensure your brand messages cut through the noise. 

Not only is time required to develop, create and distribute content but, there are the logistical challenges of ensuring integration across all channels. But, with increasing evidence that your content strategy has a direct influence over your online performance what key considerations should you have in place for creating killer content?

This session will give you the insights and tools to create a content marketing strategy including communicating a business case, assessing your own and your competitors assets, how to set realistic objectives and identify the best methods of content distribution as well as easy measurement and value reporting.

Day One 16.00 - 16.30 Insight
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Speaker: Sarah McDermott COO Sweetspot Intelligence

Inbound marketing, native paid channels, social, mobile…The more Digital Marketing management options and channels available to us, the harder it becomes to handle. It should not be the case. Sarah McDermott will make a strong case for fewer, actionable, performance-driven metrics. All of it backed with real Fortune 500 case scenarios.

Day One 16.00 - 16.30 Personalisation
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Speaker: Representative from HP Software

Today’s explosion of data, across all channels, means you have more information on customer interactions than ever before.  However, customers don’t speak in spreadsheets.  How do you turn vast amounts of natural human language into actionable insight and shape a customer experience that delights the audience you are struggling to attract, convert and retain?

Day One 16.00 - 16.30 B2B
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Speaker: Shawn Burns Global Head of Digital Schneider Electric

The B2B world is being disrupted by digital marketing and something amazing is happening where these two universes intersect. This session will answer the question, “how to make digital relevant to a business with long and complex sales cycles?” The latest trends across digital marketing will be explored from the unique perspective of 20 years in the B2B industry with a focus on separating the diamonds from the duds as you develop your own digital strategy. Come learn how digital will significantly grow sales leads and revenue in a B2B paradigm.

Day Two 10.30 - 11.00 Strategy
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Ruth Mortimer

Editor

Marketing Week

Steve Hatch

Regional Director

Facebook

Hear the opeing interview on day 2's Strategy stage led by the Editor of Marketing Week, Ruth Mortimer

Day Two 10.30 - 11.00 Customer Experience
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Speaker: Claire Higgins Head of Digital Marketing Selfridges

Unlike many brands today, Selfridges excel at creating experiences for the customer and designing and amplifying brand stories.  Claire Hennah, Head of Digital Marketing at Selfridges will share her insights on how Selfridges maintain a premium level of customer experience in the physical world whilst also bringing digital to life.  Claire will talk you through how Selfridges have brought digital in to the physical world through collaborations with Google, in-store beauty projects, hangouts with Elle Macpherson and bespoke in-store shopping experiences at Christmas.

Day Two 10.30 - 11.00 Multichannel
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Speaker: Roger Donald Head of Digital Assessment NHS Choices

Roger Donald is a digital transformation specialist with 15 years of experience, working with Government departments, big four accounting firms and large retail organisations.

His work in the past four years has been in transforming NHS Direct from telephone based to digital first and multichannel.

This is a service redesign involving millions of users and myriad complex customer journeys. Roger will talk us through how it was done. 

Day Two 10.30 - 11.00 Brand & Creative
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Act to be Announced 

Day Two 10.30 - 11.00 Data & Analytics
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Speaker: Andrew Hood Managing Director Lynchpin

There are new toys in the analytics playground and everybody wants to play. But the skills required to take part are increasingly thinly spread, and the noise and excitement doesn’t automatically translate into business benefit. This session will present a practical analytics maturity model you can use to benchmark where your organisation actually is, what you need to do next and how to prioritise the technology and skill requirements.

Day Two 10.30 - 11.00 Social
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Derek Scobie

Head of YouTube Brand Propositions

Northern and Central Europe at Google

Linzi Boyd

CEO/Co-founder Surgery PR and author of 2014 book Brand Famous

Gabrielle Sander

Editor

Celebrity Intelligence

Andy Varley

CEO & Founder

Insanity

Hear from our panel of experts on what the rise of social and online marketing means for celebrity.  Social has an incredible impact on raising the visibility and awareness of celebrities and social engagement across platforms heralds a new generation of savvy celebrities.  Our panel of industry experts will discuss how marketing teams can leverage social media to extend the awareness of brands and generate bigger fan bases.

Day Two 10.30 - 11.00 Content
Inspiration Session
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Speaker: Sonia Carter Head of Digital and Social Media Mondelez International

Sonia defines the strategic direction for digital marketing and social media on brands including Philadelphia, Cadbury Dairy Milk, Creme Egg, Milka, Toblerone, Green & Black's and Oreo (to name a few).

How does Mondelez attempt to recreate successes such as Oreo's 'dunk in the dark' and Hyde Park's inflatable Cadbury House?

Sonia talks of storytelling at scale, combining social and TV, paid and earned content, and planning for meaningful measurement. Join her to find out more. 

Day Two 10.30 - 11.00 Insight
Inspiration Session
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Tim Britton

CEO UK

YouGov

Lynne Springett

Group Head of Insight

IPC Media

How do consumers interact with media content in the multi-platform world? Time Inc (formerly IPC) and YouGov will pull out the highlights from a multi-method research study to understand the connected consumer and how they used each of IPCs platforms.

Day Two 10.30 - 11.00 Personalisation
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Speaker: Jamie Brighton Strategic Marketing Manager EMEA Adobe

Personalisation has been one of the most discussed topics of 2014, and with so many factors to consider when building a personalisation strategy, it’s going to be a high priority for the foreseeable future. Using data to provide a relevant and engaging experience is crucial to capturing visitor interest, converting prospects to customers and turning customers into advocates. Knowing where to start with personalisation can be a challenge though – what data do you need, how do you generate and deliver the content in the last millisecond, to whatever device or in whatever channel your customer or prospect is using to interact with you? Learn about: The latest research on marketer challenges and opportunities in personalization, What to consider when building a personalisation strategy, Examples of organisations who are already benefiting from providing a personalised experience to their customers and prospects

Day Two 10.30 - 11.00 B2B
Inspiration Session
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Speaker: Adrienne Liebenberg Global B2B Marketing Director BP Castrol

There needs to be a culture shift in B2B – away from the purely productised legacies of the past. Marketers must apply ‘human sense’, and start approaching their buyers as real people. Buyers do not want to be sold to – they want to learn and to hold a conversation with a brand.

Client relationships can no longer be about mail-outs, freebies and personal relationships. Marketers need to shift the focus from product pushing to an education ‘pull’. Adrienne Liebenberg, Global Marketing Director at Castrol B2B suggests that we need to "operate on a business level with a consumer heartbeat" using phases of insight, social channels, thought leadership and by identifying individuals as motivators. 

In this session, Adrienne will use her personal experience to explain how to make the shift to targeting individuals, and how to convince business decision makers that this is the right approach.

Day Two 11.30 - 12.00 Strategy
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Speaker: Javier Sanchez-Lamelas VP Marketing Coca-Cola

Delivering creative and innovative marketing campaigns globally is the key to the success of some of the largest brands in the world. However, global products with universal appeal need to be managed on a local scale, understanding the unique needs and requirements of different countries. Hear how to build a structure which delivers unique and personalised marketing on a global and local level to ensure individual connections are made with consumers in all corners of the globe.

Day Two 11.30 - 12.00 Customer Experience
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Speaker: Jon Reay Digital Strategy Director Aqueduct & Trafalgar

Trafalgar is a world-leading operator of guided holidays. Although 80% of Trafalgar's bookings are made through travel agents, the direct market is growing, particularly in digital. Furthermore, however people book, 68% are researching online before they do. With the rise of the likes of Trip Advisor and Airbnb, travellers expect to see peer reviews and trust them more than what a travel company say themselves.

In conjunction with Aqueduct, Trafalgar have redesigned and developed their new responsive website on Sitecore, brought "social proof" into all their communications and are planning a new suite of digital tools to help travellers capture and share their memories, driving more business as a result.

Day Two 11.30 - 12.00 Multichannel
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Speaker: Lucy Wilsdon Head of Enterprise Sales Pure360
Everyone wants to send engaging emails, but do they stop to consider what is actually meant by “engagement”? In this talk email expert Lucy Wilsdon will discuss the finer details of email engagement, from the type of engagement that you want from your emails, to measurement, disengagement, conversion and even take away tips to increase your email engagement.
Day Two 11.30 - 12.00 Brand & Creative
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Andrew Schapiro

Head of Brand Creative

Airbnb

Angus Montgomery

Editor

Design Week

Earlier this summer Airbnb launched their latest re-brand to the world.  The re-brand was so well talked about that at one point there were enough tweets generated to top the global trends.  Angus Montgomery, Editor of Design Week leads the interview with Airbnb's Head of Brand Creative, Andrew Schapiro on what truly makes this community-driven brand tick.  Glean insights from Andrew on the meaning and concept behind Airbnb's re-brand and the vision that led to the business re-shaping it's whole identity.

Day Two 11.30 - 12.00 Data & Analytics
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Speaker: Tony Gill Director of Digital Data & Effectiveness Guardian News & Media

Cutting through the confusion and understanding what the most important metrics to track in digital marketing are is no mean feat. Join us to hear what we believe the important metrics to track are and understand how these can be clearly communicated to the wider organisation to truly understand how your business is performing.

Day Two 11.30 - 12.00 Social
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Addressing client problems through social innovation

Day Two 11.30 - 12.00 Content
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Speaker: Representative from Taboola

Coming soon...

Day Two 11.30 - 12.00 Insight
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Speaker: Andy von Hirschberg Vice President of Brand Marketing HouseTrip

More than ever, customers are in the driver’s seat. Whether buying a car or booking a flight they have an abundance of options, more information at their fingertips to compare those options, and significantly more access to what they value and trust most—the opinions of fellow consumers. This is particularly true in the hyper-competitive holiday rental marketplace. Attend this session to learn how HouseTrip has leveraged consumer insights to segment the marketplace, differentiate its proposition, and stimulate word of mouth marketing to become one of the largest holiday rental websites in the world.

Day Two 11.30 - 12.00 Personalisation
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Over the course of half an hour, this session will take you through how to integrate paid and earned media into your overall marketing strategy. Hear about the benefits of a paid and earned integrated approach along with what the key essentials are to ensure each channel is playing a role in overall success.

Day Two 11.30 - 12.00 B2B
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Act to be Announced 

Day Two 12.30 - 13.00 Strategy
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Speaker: Representative from Adometry

Act to be Announced 

Day Two 12.30 - 13.00 Customer Experience
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Speaker: Andy Budd User Experience Designer & Founder Clearleft

Traditional thinking goes that designers create the products, for marketers to sell. Then along came Apple, who's beautifully designed products virtually sold themselves. This prompted commentators like Set Godin to decry the end of marketing and recommend company shift their budgets to product design. While a somewhat naive narrative, it's been prompted by decades of mediocre products needing increasing budgets to highlight differences that may not actually exist. Like the connected phone, TV and Internet plans the promise simplicity, while requiring three different support lines when something goes wrong. Often the marketing message fails to live up to the user experience. The rise of the Internet has complicated matters further, with multiple new channels, many of which are poorly integrated and several of which are no longer under your control. As such, product and marketing teams need to work much closer together, and I believe that the relatively new field of User Experience Design is the glue.

Day Two 12.30 - 13.00 Multichannel
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Speaker: Adam Johnson Marketing Director Microsoft Mobile UK & Ireland

Customers are increasingly using the internet to search for product information but then frequently make the purchase using an alternative channel. Adam Johnson, Marketing Director for UK & Ireland at Nokia will provide a case study on how Microsoft is embracing the opportunities that ROPO brings. Adam will talk through the complex smartphone consumer journey and how Microsoft combine both physical and digital channels to provide a consistent customer experience. As one of the biggest success stories in the global marketing industry, hear how you can plan and develop powerful content that drives both strong levels of loyalty and sales revenue.

Day Two 12.30 - 13.00 Brand & Creative
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Utilising your brand more effectively for more sophisticated and targeted approaches

Day Two 12.30 - 13.00 Data & Analytics
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Speaker: Duncan Heath Head of Conversion Services Fresh Egg

Applying a data-validated approach to business decision making enhances revenue potential. But italso enables important investment decisions to be validated before spend is committed. 

Split testing can be used to validate many aspects of decision making. Have you considered testing sample videos on your site to see how users respond before investing in a large-scale video content strategy? Are you split testing in Facebook? Have you made key elements of your current site responsive and tested impact on sales before investing in a fully responsive new site? How about testing different iterations of a new potential logo before committing to a non-optimal final version?

In this session, Duncan will demonstrate how conversion experimentation can inform both on-site and off-site decision making, bringing efficiency and effectiveness to investment decisions and validating strategy with hard data.

Day Two 12.30 - 13.00 Social
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Speaker: James Gadsby Peet Senior Digital Services Manager Cancer Research UK

Maybe you saw the covereage of #nomakeupselfie when it happened? It was an incredibly successful fund-raising iniative for Cancer Research raising over £8m in six days. However, what is particularly interesting about this case study is that this was not a 'campaign' in the usual sense. It wasn't even something Cancer Research planned. It was a phenomenon that arose through social media and which Cancer Research made the most of whilst they could. 

So this is the story of agile marketing in action, the intelligent use of data and digital marketing, having the culture, processes and governance in place to make the most of an unplanned opportunity. It is an example of modern marketing in practice - easy to say but hard to do. Come and hear the inside story from Aaron. 

Day Two 12.30 - 13.00 Content
Inspiration Session
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Katherine Punch

Head of Marketing

August

Chris Robson

CEO

Propagator

Dan Davey

MD

Progressive Customer Publishing

Mags Walker

MD

The Fabl.

Sean King

CEO

Seven

We have brought together some of the world’s leading agencies in the content marketing space to provide you with a fascinating insight into the next wave of innovation in content marketing. As one of the biggest success stories in the global marketing industry, hear from the experts on how you can plan and develop powerful content that drives both strong levels of loyalty and sales revenue.

Day Two 12.30 - 13.00 Insight
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Speaker: Samia ABARA-BASLY Product Evangelist AT Internet

With multi-channel paths, multi-device connections and more, the customer journey is becoming increasingly complex and the associated data is expanding exponentially. Digital analytics no longer aims to just collect data, but also aims to increase its value in the short run. Through real cases, we will present how major references (Lagardere Active, Rakuten-Priceminister, AXA, etc.) tackled today’s digital challenges using their Web Analytics data:

  • [End-to-end attribution]:  Discover how AXA efficiently managed all its online campaigns by integrating both online immediate sales turnover and offline asynchronous revenues.
  • [Efficient A/B testing]: See how Rakuten-Priceminister increased its sales turnover 5% by building smart, data-driven testing.
  • [Customizing the multi-device experience]:  Learn how a leader in private sales succeeded in displaying the right product to the right user on the right device.
  • And more…     
Day Two 12.30 - 13.00 Personalisation
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Speaker: Ellen Valentine Strategic Marketing Evangelist Silverpop

Back in the days of the mom-and-pop shop, you could enter a business and the owner would instantly know who you were and what you liked. As business models changed and more companies started interacting with thousands and then millions of people, marketers couldn't maintain the personal conversations of the past. So they shifted to sending generic messages that could reach the masses. But today's customers expect a more personal touch. Learn why now is the time to start using everything you know about each customer in order to deliver the perfect customer experience.

Day Two 12.30 - 13.00 B2B
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Speaker: Doug Kessler Creative Director & Founder Velocity

Marketers are trained to push the positives in their content and ignore or dramatically downplay the negatives. But some smart brands go against the grain and actually turn their weaknesses into strengths. This is about being real, acknowledging the elephant in the room and feeding him lots of peanuts. It's a counter-intuitive strategy but it can launch your content and your wider marketing out of the noisy pack.  With examples from legendary campaigns and more recent breakthrough work.

Day Two 14.00 - 14.30 Strategy
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Speaker: Hugh Wilson Professor of Strategic Marketing Cranfield Customer Management Forum

Whether we are in a digital, or post-digital, age and whether marketing has fundamentally changed, or not, is open to debate. But there can be no doubt that digital has brought disruption to business models, changed customer behaviour, and is forcing strategists and marketers to re-examine how they think, plan and work. 

In this session Hugh Wilson, Professor of Strategic Marketing and Director of the Cranfield Customer Management Forum, will bring you up to speed with current thinking around marketing strategy including emerging models, approaches, ways of thinking and planning. A half hour masterclass in current thinking on marketing strategy. 

Day Two 14.00 - 14.30 Customer Experience
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Speaker: Mark Patron CEO Redeye

This presentation is based on data from the Econsultancy/RedEye Conversion Rate Optimization Report 2014 and survey. The survey is one of the leading pieces of objective research of how best to improve website conversion. Through attending this session understand what survey respondents say improves conversion along with seeing what the analysis of the survey data shows improves conversion.

Day Two 14.00 - 14.30 Multichannel
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Speaker: Graeme Ford Director of YouGov Profiles YouGov

Measuring campaign ROI is a demand marketeers have long made. But the faultiness of respondent recall makes the response fraught with problems. Connected data changes that; allowing us to merge exposure with brand perception. Looking at the multichannel ShareACoke campaign we’ll show how accurate and detailed attribution is now possible.

Day Two 14.00 - 14.30 Brand & Creative
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Speaker: Phil Heys Creative Director Fitch

In 2014 the world’s largest football event was hosted by the world’s most fanatical footballing nation – and sponsored by adidas. FITCH were asked to create a strong and lasting impression for their World Cup campaign with a 360 degree, globally integrated identity.

Phil Heys, Creative Director explores how the campaign took shape, and the inspiration behind standing out in a sea of carnival and colour. From art direction to strategy, billboards to pop-ups, Adidas’ were the most talked about brand throughout the event – here’s how we did it.

Day Two 14.00 - 14.30 Data & Analytics
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Speaker: Deni Boncheva Head of CRM Northern & Shell

Deni and the team are developing a UK publishing sector first, creating an unstructured 'Data Lake' and service bus allowing data to flow around Northern & Shell properties in real time giving the advertising, marketing, sales and editorial teams an advantage using data and taking Northern & Shell into the future. 

Day Two 14.00 - 14.30 Social
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Act to be Announced 

Day Two 14.00 - 14.30 Content
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Speaker: Simon Heyes Director and Co-founder 8 Million Stories (8MS)

Everyone loves stories. They make great, interacting, engaging content. The march of technology is allowing us to tell stories in new, innovative ways, and that same technology is changing how we consume content. Creating content that is on-brand, and designed with SEO in-mind, can help drive revenue and that all-important ROI.

Day Two 14.00 - 14.30 Insight
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Speaker: Paul Walsh CEO Infinity Tracking

Real-time caller insight could transform the way a sales team or call centre interact with customers, leading to a dramatic increase in call satisfaction and sales value. So why aren’t we all doing it?

Day Two 14.00 - 14.30 Personalisation
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Speaker: Stefan Tornquist VP Research US Econsultancy

We will touch on questions of capabilities, resourcing and financial return, including: What does personalization mean today? Does it need to be real-time? Will we have to use 3rd party data to compliment what we have? What about anonymous visitors? Why bother with personalization? What is its the potential to affect return on investment in an ecommerce setting? What about publishing or long B2B sales cycles? When does personalization become technically feasible? How far do marketing technology stacks need to evolve before they can enable effective personalization?

Day Two 14.00 - 14.30 B2B
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Speaker: Representative from Adestra

Coming soon...

Day Two 15.00 - 15.30 Strategy
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Jon Buss

Managing Director UK

Criteo

Marieke Flament

Senior Director Marketing EMEA

Hotels.com

In the first six months of 2014 mobile bookings were up 20%. The average booking value for air was 21% higher on mobile devices than on desktops and 13% higher for car rentals. Combined with increased bookings, this means higher revenue for mobile. New mobile technologies and cross-device capabilities continue to shake up consumer behaviour. Where is performance marketing headed in 2015? Hotels.com, is one company noticing a change in booking behaviour and Marieke Flament, Senior Director Marketing EMEA, will share insights from Hotels.com own real-world experiences and perspectives. Jon Buss, Managing Director at Criteo UK, will take you through what’s changing the game and how digital marketers can adapt and thrive. Join the conversation and turn new technology into your competitive advantage for 2015

Day Two 15.00 - 15.30 Customer Experience
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Speaker: Alex West Managing Partner Construct London

Design is fundamental to helping businesses grow by providing them with a competitive edge. Whilst design is such a key business asset it is not always fully exploited to foster competitiveness. Hear about the key role design has to play in overall business strategy and why companies that embrace design and encourage innovation at a high level are often more profitable and grow faster.

Day Two 15.00 - 15.30 Multichannel
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Speaker: Andrew Warren-Payne Senior Research Analyst Econsultancy

As a consumer himself, Andrew knows that people want to think less for themselves and have more done for them by technology. With the number of internet-connected devices and peripherals exploding, he believes the opportunity for brands to offer new and transformational experiences through the power of these devices is soon to reach a tipping point. Come and hear how you should make yourself ready.

Day Two 15.00 - 15.30 Brand & Creative
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Act to be Announced 

Day Two 15.00 - 15.30 Data & Analytics
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Speaker: Ellen Valentine Strategic Marketing Evangelist Silverpop

When it comes to digital marketing success, strong, integrated technology is certainly important but it’s not a magic bullet.  If your team doesn’t have the right vision; clean, comprehensive, behavior-based data; and the right skills and processes for a constantly changing environment, it is not going to deliver the ROI you hope it will.  In this session, Valentine will cover three additional pieces of the digital marketing puzzle, highlighting the specific areas today’s marketing teams must consider as they develop and execute their vision, collect, analyst and act on their data, build strong processes and hire and develop digital marketing experts.

Day Two 15.00 - 15.30 Social
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Speaker: Albert Hogan Head of Digital Strategy Universal Pictures

It’s an amazing channel to talk to current and future fans, but it also opens up a world of user reviews, fear of the spoiler and the fans own love and protection for stories and characters. We will look at the trends, benefits and the story of how one of the oldest and highest profile industries has changed through the rise of social. It’s an amazing channel to talk to current and future fans, but it also opens up a world of user reviews, fear of the spoiler and the fans own love and protection for stories and characters. We will look at the trends, benefits and the story of how one of the oldest and highest profile industries has changed through the rise of social. 

Day Two 15.00 - 15.30 Content
Case study
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Speaker: Dominic Burch Member of CIPR Social Media Panel; Senior Director for Marketing Innovation and New Revenue Asda

A thought leader on social media strategy, Dominic will be addressing delegates at the Festival of Marketing on delivering Asda’s trail blazing new PR led approach to YouTube. After only eight weeks, Asda’s ‘Mum’s Eye View’ YouTube channel delivered more than 750k views, 35k subscriptions, driven thousands of clicks to asda.com, and had a hugely positive reaction in terms of likes and comments. Dom will reveal a successful approach to implementing this pervasive digital campaign where Marketing led channels have so far failed to connect with audiences to any great degree.

Day Two 15.00 - 15.30 Insight
Inspiration Session
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Speaker: Justin Skinner VP Marketing Cineworld

Cineworld's Vice President of Marketing, Justin Skinner joins us to share how he oversaw a detailed programme of research to gain consumer insight. Hear the strategy behind how Cineworld collated data on who their customers really area, in terms of their personal data but also film, genre and day of the week preferences.  Take away insight on how Cineworld gather transactional data to also gain intelligence into the business itself and how to capitalise on that data to improve the overall customer experience that Cineworld offers.

Day Two 15.00 - 15.30 Personalisation
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Speaker: Alex Henry Director of Client Solutions Monetate

Join Monetate as we demonstrate targeting and personalisation top tips and best practice.   Learn how leading retailers such as Office Depot, Jack Wills and Dreams are driving revenues through advanced personalisation, content optimisation and segmentation.   Discover key ways to overcome common organisational hurdles to personalisation.

Day Two 15.00 - 15.30 B2B
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Speaker: Bob Apollo Managing Partner Inflexion-Point Strategy Partners

Building a Customer Factory: How can B2B sales and marketing organisations design and implement a scalable, repeatable and predictable customer acquisition process that will reliably drive revenue growth? Bob Apollo of Inflexion-Point shares some of the secrets of today's top performers. You'll emerge with actionable insights that you can apply as soon as you get back to your office.

Day Two 16.00 - 16.30 Strategy
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Stephen Waddington

CIPR President 2014; European Social and Digital Media Director

Ketchum

Gemma Griffiths

Co-Chair CIPR Social Media Panel; Managing Director

TheCrowd&I

Louisa Bartoszek

Head of International Media Relations Manager

BNY Mellon

The explosion of new technology, new platforms and new forms of media has led to new ways for consumers to engage with brands. Customers now come to expect real-time interactions with brands via the Internet and social media, and they will no longer settle for static products and services.

Industry-leading experts from the Public Relations consultancy world will discuss how these new expectations from customers and clients have had an impact, or otherwise, on the business of public relations.

Day Two 16.00 - 16.30 Customer Experience
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Speaker: Representative from Marketo

Coming soon...

Day Two 16.00 - 16.30 Multichannel
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Speaker: Peter Veash CEO The BIO Agency

Marketing leaders are often tasked with making the business more innovative. This could be the products and services they offer, or the way they engage their customers.  However, the reality of achieving this is often hard.

Many assume innovation only comes from lightbulb moments or created by rooms of geniuses. However, innovation specialists have tried and tested processes and tools to help create systematic innovation.

Often hidden behind agency walls, we’ll share the ways to achieve this and run through some of the tools to put this into practice. 

Day Two 16.00 - 16.30 Brand & Creative
Inspiration Session
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Speaker: Angus Montgomery Editor Design Week

As Design Week reveals the rankings in its 2014 Creative Survey of award-winning design consultancies, we look at what it takes to create award-winning work. We hear from those involved in the Tomorrow's Store project, created by CHI & Partners for the Prince's Trust, which won the Best of Show prize at this year's Design Week Awards.

Day Two 16.00 - 16.30 Data & Analytics
Inspiration Session
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Speaker: David McCandless Data Journalist & Information Designer Information is beautiful

Communicating data in it's raw form is often difficult to do whilst other visualisation methods such as graphs or charts don't always offer an effective insight. Achieving a balance between visual appeal and functionality is vital when is comes to sharing data. Hear how you can start to improve the efficiency of the data communicated whilst being more likely to capture an audience's attention through data visualisation.

Day Two 16.00 - 16.30 Social
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Act to be Announced 

Day Two 16.00 - 16.30 Content
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Speaker: Representative from Oracle

In this session we will discuss how the changes in Search, Social and Email Marketing are shifting content marketing from infrequent thought leadership pieces into high volume, micro-relevant pieces that collectively create measurable value at low cost.

Day Two 16.00 - 16.30 Insight
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Giles Longhurst

General Manager, Consumer Insight

Experian

James Burr

Head of Consulting, Cross-Channel Marketing

Experian

What do effective marketers understand about their customers and how do different metrics affect your marketing programmes? Understand what goes into creating a world-class customer profile and what actionable insight looks like in the connected world.

During this session we will explore how to put the customer at the heart of your business strategy through insightful and intelligent profiling, which can then be harnessed to increase the relevance and engagement of your cross-channel marketing campaigns.

Day Two 16.00 - 16.30 Personalisation
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Christopher Combemale

Executive Director

DMA

Fedelma Good

Director of Information Strategy & Policy

Barclays Bank PLC

Julia Porter

Director of Consumer Revenues

The Guardian News & Media

Do consumers prefer personalisation over privacy? or the other way round? Hear from Christopher Combemale, Executive Director at the DMA on striking the balance between respecting and upholding privacy values with delivering highly personalised offers and experiences.

Day Two 16.00 - 16.30 B2B
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Speaker: Heidi Taylor Director of public sector marketing PwC

Simply reaching our customers isn’t enough anymore; even in B2B our customers buying decisions are emotional decisions and engagement is the new battleground for marketers. To truly connect with our customers’ hearts as well as their minds we need to engage with them in different ways, on the issues that really matter to them. This session explores the ways in which an engagement marketing approach makes our organisations and our people truly memorable in this social era.

Time
Strategy Strategy
Customer Exp... Customer Experience
Multichannel Multichannel
Brand & Crea... Brand & Creative
Data & Analy... Data & Analytics
Social Social
Content Content
Insight Insight
Personalisat... Personalisation
B2B B2B
08.15 - 09.15 09.15 - 10.00 10.30 - 11.00 11.00 - 11.30 11.30 - 12.00 12.30 - 13.00 13.00 - 14.00 14.00 - 14.30 15.00 - 15.30 15.30 - 16.00 16.00 - 16.30 16.45 - 17.30 17.30 - 00.00
Coutts
Case study
Inspiration Session
Industrial Clairvoyant
Inspiration Session
Marketing Week, Notonthehighstreet, et al.
Inspiration Session
Oracle Marketing Cloud, B&Q
Creative Review, ITV
Inspiration Session
PaddyPower
Case study
Inspiration Session
MoneySupermarket, B&Q, et al.
Salesforce Marketing Cloud
BuzzFeed
Case study
Inspiration Session
Rakuten Attribution
Marketing Week, Weber Shandwick EMEA, et al.
Time
Strategy Strategy
Customer Exp... Customer Experience
Multichannel Multichannel
Brand & Crea... Brand & Creative
Data & Analy... Data & Analytics
Social Social
Content Content
Insight Insight
Personalisat... Personalisation
B2B B2B
08.15 - 09.15 09.15 - 10.00 10.30 - 11.00 11.00 - 11.30 11.30 - 12.00 12.30 - 13.00 13.00 - 14.00 14.00 - 14.30 15.00 - 15.30 15.30 - 16.00 16.00 - 16.30 16.45 - 17.30
Marketing Week, Facebook
Information is beautiful
Inspiration Session
Northern and Central Europe at Google, , et al.
Mondelez International
Inspiration Session
August, Propagator, et al.
Inspiration Session
YouGov, IPC Media
Inspiration Session